McKinsey says, they want a more comfortable life, and to be able to spend more on discretionary stuff.
Republishing this piece to remind readers why urban congestion is a danger that the Tata Nano aggravates: Great article from McKinsey Quarterly, that offers the following projections: * Over the next 20 years, India will likely grow to become the world’s fifth-largest consumer economy, up from 12th now. * A study by the McKinsey Global