SM: What stage are you at now? Revenue? Profitability? Traffic? Customers? Users? Advertisers? Any other metrics you track? MM: We do not comment on our financials. We’re over 7 million uniques a month today and hope to be in the double digits soon. We’re over 2 million uniques in the U.S and over a million
SM: How did Paperdollheaven come about? MM: Some of the ideas were already there – the initial magic of paperdollheaven.com was all because of Liisa, our original founder and her vision of a fun, creative place for a forgotten demographic on the web: young girls. The new team then added the idea of personalized avators
I covered Stardoll in the Deal Radar series. Here’s the story from CEO Mattias Miksche. SM: Please describe your personal background : Family, upbringing, early career, etc. leading up to this venture. MM: I have a multicultural background. Austrian dad, German mom – they came to Sweden during/following World War II. I was born &