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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
matthew elenjickal
Scaling a Robust Enterprise Software Company from Chicago: FourKites CEO Matthew Elenjickal (Part 4)
Sramana Mitra: You’re still selling completely direct? You’re not working with any of the major system integrators? Matthew Elenjickal: We do. We’re partners with almost every system integrator that you can think of. We work with almost every system integrator out there including Accenture and Genpact . We work with a lot of big software
Scaling a Robust Enterprise Software Company from Chicago: FourKites CEO Matthew Elenjickal (Part 3)
Sramana Mitra: What is the process of customer acquisition? Where you reaching out to these customers? Were they reaching out to you? What was the inbound and outbound? What was the go-to-market strategy? Matthew Elenjickal: For those early days, it was still outbound. You go through your Rolodex and some of the companies you work
Scaling a Robust Enterprise Software Company from Chicago: FourKites CEO Matthew Elenjickal (Part 2)
Sramana Mitra: You said you did the startup right after your MBA. So did you then bootstrap it to launch this? Whom did you launch it with? Matthew Elenjickal: I started the MBA program fully aware that I wanted to start a company. I was laying the foundation, if you will, when I was doing
Scaling a Robust Enterprise Software Company from Chicago: FourKites CEO Matthew Elenjickal (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This is a terrific case study of smart execution on a complex domain by an entrepreneurial team. Read on ! Sramana Mitra: Let’s go back to the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?
