Mary Beth Westmoreland: We want to be open and we want to help and enable it, but we may not always be the best provider of those programs and services. I can give you 500 different use cases about the missions of these wonderful organizations that we serve whether it be on the ground in
Sramana Mitra: Talk to me about a use case and workflow as it pertains to mobile. Mary Beth Westmoreland: As an arts and cultural organization, I’m like an aquarium. I might want to check people into the aquarium. I may want to have a special event where I’m soliciting major gifts from a subset of
Sramana Mitra: I heard two things in what you said so far. One is an increasing role of data and analytics. Secondly, an increasing role of mobilizing the workflow. Mary Beth Westmoreland: Correct. Another thing that I would say is openness. We want to create an ecosystem. At Blackbaud, we don’t feel like we have
Blackbaud is a SaaS company that caters to the philanthropic segment—helping non-profits manage their donor management workflows. This interview explores the trends and evolutions of the sector. Sramana Mitra: Let’s start by introducing our audience to Blackbaud and yourself. Mary Beth Westmoreland: I’m Chief Technology Officer and Senior Vice President of Product Development at Blackbaud.