Sramana Mitra: We just went through a somewhat painful migration and then, in the middle, integration of our email marketing system, which was on Aweber. Our CRM system is on Zoho, and Zoho has now released an email marketing product. We were not happy with Aweber, so we are moving from Aweber to Zoho. All
Sramana Mitra: It sounds like one of the big changes that has happened is the requirement to route to a different set of agents. Marty Beard: Right. But there’s the higher level point that the world of the agent is becoming more sophisticated. The demands on the agent are increasing. SM: When the agent responds
Sramana Mitra: Let’s talk about what specifically you’re doing in mobile and social. Marty Beard: We have integrated all the channels. The channels are voice, email, chat, SMS, Twitter, and Facebook. We’ve integrated all those channels onto one screen. So, you don’t have to open up several different applications to do social analysis. You have
Sramana Mitra: OK. I guess the discussion is a bit different from what I had expected. Marty Beard: Yes. Again, LiveOps, we always sell directly to an enterprise. We offer our cloud applications to help them run their customer service organizations, their contact centers. We are a cloud contact center vendor. For those enterprises that
We’ve featured LiveOps on the blog before, when I interviewed then CEO Maynard Webb for my Entrepreneur Journeys series. Now, the company has a new CEO, Marty Beard, and has gone through many other interesting changes over the years. Sramana Mitra: Hi, Marty. We are speaking with LiveOps for a second time. I spoke with