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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
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- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
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marketing
Deal Radar 2009: Silverpop
Atlanta, Georgia-based Silverpop is a permission-based email marketing solutions, strategy, and services provider. Its solutions, delivered as Software-as-a-Service (SaaS), are tailored to the needs of B2C and B2B marketers. Founded in 1999, the company was originally named Activegrams, and then renamed Avienda Technologies. In 2001, the company was renamed Silverpop. It has offices in Munich,
Recording of October 28 Webinar Now Available
The recording of the October 28 webinar with Sramana Mitra, “Managing Search Marketing Success at the C-level: What Your CMO Should Know,” can be found here. To access the webcast, you will need to register for the event if you haven’t already, using the link above. Enjoy!
The Truth About Licensing A Product (Part 2)
By Guest Author Jim DeBetta of the Academy for Entrepreneurs [Jim’s four-part series tells entrepreneurs and investors what they need to know about licensing a product through a discussion of the terms that drive the license’s value. In today’s post, Jim shows entrepreneurs how they can negotiate the best royalty rate possible.] 2. Royalty—Sometimes Lower
The Truth About Licensing A Product (Part 1)
By Guest Author Jim DeBetta of the Academy for Entrepreneurs [Jim’s four-part series tells entrepreneurs and investors what they need to know about licensing a product through a discussion of the terms that drive the license’s value. Today’s focus is three common types of license.] Licensing is the most popular method used to commercialize and
Building Your Brand Experience for Hard Times (Part 2)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Design the entire experience, not just singular marketing points. Most companies think of branding as what gets your customer in the door. A fancy logo and some nice marketing materials and you’re set. Not quite. Companies who do it best
Deal Radar 2008: Passenger
Passenger provides an on-demand platform for companies to collaborate with their customers. The company was founded in 2005 when social networking, web forums and chat rooms had started becoming a common way for consumers, especially younger consumers, to provide feedback (solicited or otherwise) on products. Passenger’s co-founders, Andrew Leary and Justin Cooper, realized that companies
How Rafat Ali Found a Job (Part 1)
Rafat Ali is a journalist, pioneering blogger, and entrepreneur. Editor & Publisher has called Rafat “journalism’s poster boy for career independence from news companies”. I am very pleased to share his story of persistence and success. SM: Where are you from? Where did you grow up? RA: I was born in the UK, but my
Deal Radar 2008: Coremetrics
Coremetrics is an option for businesses looking to optimize online marketing efforts through analytics. Founded in May 1999, the company provides solutions to enhance marketing performance and yield high returns on online marketing investment.
