Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 7)

SM: That’s exactly why I’m probing. How do you seed it? You have made a very, very clear case of how Orabrush has done a systematic job of creating content, building a channel, episode by episode, and then driving traffic into that channel through PPC advertising and driving subscriptions and so forth. JA: If you

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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 4)

Sramana Mitra: Based on what you’ve studied of YouTube marketing, aside from PPC advertising, which is a very expensive form of advertising, what other types of marketing mechanisms are working when it comes to seeding the YouTube channel?

Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 3)

Sramana Mitra: And that’s a classic consumer product situation. So, let’s continue. I think we’re in sync. The net of all this discussion is that there’s a certain barrier to entry based on the quality of the videos. The reason I probed a bit is because funny is not the only vector by which you

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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 1)

A good marketing campaign is essential to the success of any business. Whether you’re selling a product or a service, if you don’t market it properly, it could go completely unnoticed. Veteran marketer, Jim Ackerman, founder of Ackermania Creative, sat down to talk with me about how he used his skills and experience and the

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Technology Balance Beam: Balancing Internal and Outsourced Tasks

A guest post by Shane Caniglia   Marketing requirements and customer experience are driving the necessity for innovation and speed in our ever-changing business environment of delivering financial education. Right now, there are many simultaneously interlocking elements in development: Web initiatives and analysis, data capture and management, social media, and mobile applications. I consider these 5

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1Mby1M Deal Radar 2010: Groupon

By Sramana Mitra and Melanie Blake Deal Radar ends 2010 with a company that has made as many headlines this year as it has dollars – Groupon. Just a few weeks after turning down a $6 billion offer from Google, Groupon plans to raise $1 billion in private funds. First reported on VC Experts and

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Thought Leaders In Sales 2.0: Mark Roberge, VP Of Sales, HubSpot (Part 1)

By Sramana Mitra and guest author Sudhindra Chada [This is our second interview is this new series; the first was with Dave Fitzgerald of Brainshark.] Mr. Mark Roberge, VP of sales, is responsible for sales at HubSpot. He has grown the team from one to more than forty sales reps in less than three years.

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Thought Leaders In Sales 2.0: Dave Fitzgerald, EVP Of Sales And Marketing, Brainshark (Part 7)

By Sramana Mitra and guest author Sudhindra Chada SM: On the topic of LinkedIn and Rolodexes, what are your thoughts on outbound selling principles? DF: Strategic selling, solution selling, customer-centric selling, targeted account selling; I could list ten more. I am a student of the sales process. All of those books and all of those

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