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HOT TOPICS
- The Accelerator Conundrum
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- Platform as a Service
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- The Future: End of Capitalism
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marketing
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 7)
Frank Dale: Let me make sure I’m with on this. When you’re running these contests, are you initially acquiring the leads through the partners? Sramana Mitra: No. We have a registration page on Eventbrite. Because we already have a large footprint plus other partners publicizing the events, people register for the events. Each session we
Outsourcing: David Bonthrone, Executive Vice-President, Group FMG (Part 4)
SM: There is an effort in India to move certain types of outsourced functions into the smaller cities or towns, not Chennai, Mumbai, Bangalore kinds of places, which are pretty crowded, pretty saturated places. Some of the types of functions that you are talking about have shown up, on my radar at least, as functions
Outsourcing: David Bonthrone, Executive Vice-President, Group FMG (Part 3)
SM: Talk to me about the kind of work that your Chennai operation does. DB: We do a lot of print production work. Within that, I mean cleaning up images for printing and production. We have a fast turnaround facility that can handle a lot of volume in terms of print. That’s some traditional work
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 3)
Sramana Mitra: From a best practice point of view, how often can you trigger this kind of intrusion? You are asking a customer to take time to do something on your behalf. How often can you do that? Frank Dale: That’s a good question. It’s going to depend heavily on the audience and the relationship.
Outsourcing: David Bonthrone, Executive Vice-President, Group FMG (Part 2)
Sramana Mitra: Let me see if I’ve got this right. The way you split the market is the holding companies have a variety of advertising agencies and new media agencies and, typically, most of them have centralized production facilities. David Bonthorne: There’s a trend towards it. SM: Now, the part that I didn’t quite get
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 2)
Sramana Mitra: What kinds of customers do you work with, and what kinds of behavior do you see in your customers in terms of social media marketing adoption? Who’s succeeding? Who’s failing? And why? Frank Dale: Those are good questions. We work with a broad range of customers. We work with both B2C and B2B
Outsourcing: David Bonthrone, Executive Vice-President, Group FMG (Part 1)
When people think of outsourcing, things like customer service and Web development often come to mind. Group FMG is an international marketing solutions company with business offices in New York, London, Bangalore and Chennai. Group FMG helps clients develop brand strategies, builds e-commerce solutions and produces content that attracts customers and facilitates business growth. The
Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 4)
Sramana Mitra: So, that’s your primary user interface, Jive or Chatter or whatever? Penny Herscher: Jive, Salesforce. It’s typically Salesforce.com CRM, Chatter, Jive, SharePoint, or the iPad. SM: OK. PH: Or a push in email. Then clients think they’re getting it in Outlook. Salespeople don’t need another tool. What they need is a workflow where
