Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 5)

But I would think that there’s tremendous opportunity for entrepreneurs to kickoff very specific use cases within an industry or between a couple of technologies and build complete solutions. For example, something around the idea of connecting SMS types of technologies to other forms of broad-based marketing such as email, analytics between SMS campaigns, and

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Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 4)

My perspective in what’s happening in the cloud is reasonably deep because I’ve been living in it for so long. The three trends that I see at this point won’t probably be new to you. The way that I packaged them might shape what it is we’re doing here for Scribe. Number one is the

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Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 3)

Sramana Mitra: Can you give an example of what type of things are sports teams trying to do with that kind of data? Lou Guercia: Let’s take the Oakland A’s, for example. You are a baseball fan. They are able to correlate your name and your credit card information to the games you’ve attended such

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Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 2)

Sramana Mitra: If you were to synthesize in this case study, what specifically is your value addition to this use case? Can you summarize and align? Lou Guercia: Microsoft would say they have the technology assets to solve the challenges that the state is experiencing. Tribridge has worked with other states’ Department of Corrections and

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Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 1)

There is much going on in the small niches of the cloud. Here’s a discussion that highlights some examples. Sramana Mitra: Lou, let’s introduce our audience to yourself as well as to Scribe Software. Lou Guercia: Scribe is a software company. We’re a global provider of solutions focused on allowing enterprises to easily bring customer

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1Mby1M Incubation Radar 2012: SociaLasso, Tel Aviv, Israel

The meteoric rise of social media has in turn created a need for social media marketing for every business, large or small. A key issue for all these marketeers is to identify the players to market to: potential customers and influencers, in particular, and the ecosystem in general.

Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 9)

Sramana Mitra: But Google doesn’t have access to Facebook’s algorithms. So, what Facebook is doing is not what Google or Bing has access to. They can’t use that data to do their optimization. Frank Dale: That’s right with Google. What Google is typically looking at is what’s going on on things like Google+. They’re also

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 8)

SM: Their starting prices are $1,000 or $2,000 a month. FD: That’s pretty common in that space, and certainly with a company like Marketo or Eloqua, you’re looking at a mid-market enterprise level tool. If I were going to look for something like that, to unify that a little bit, I’m probably going to look

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