categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
marketing software
Building a Marketing Software Company from Utah: Convirza CEO Jason Wells (Part 7)
Sramana Mitra: They should and they do, but from a software design point of view, you have to keep in mind that they’re two different departments. You can’t assume that the user and user interface are going to be exactly the same. Jason Wells: We learned that over the next couple of years as we
Building a Marketing Software Company from Utah: Convirza CEO Jason Wells (Part 6)
Sramana Mitra: $3 million was raised from whom? Jason Wells: They are a private investment group out of New York. They’re not a traditional venture capital firm. They’re more of a Warren Buffet type of an organization, which makes about one or two investments a year in public companies. They didn’t have a portfolio for
Building a Marketing Software Company from Utah: Convirza CEO Jason Wells (Part 5)
Sramana Mitra: What were the levers for scaling this? What strategy did you take to scale this business? Jason Wells: Strategy number one was to change the business from a professional services business into a software business. There was some back-end technology and some software that was built to help them do these things, but the
Building a Marketing Software Company from Utah: Convirza CEO Jason Wells (Part 4)
Sramana Mitra: What happens after Sony? Jason Wells: That leads me to where we are today – Convirza and a few other company names in between that process. My brother-in-law Jeremiah Wilson started a company back in 2001 called Contact Point. He was the typical entrepreneur. He just went ahead and did it. He started a professional services
Building a Marketing Software Company from Utah: Convirza CEO Jason Wells (Part 3)
Sramana Mitra: You left in 2005? Jason Wells: Yes, I left in 2005. I was tapped by a recruiter from Sony Pictures. Sony Pictures wanted to start and build a mobile content business around the world. They’ve got every movie asset. They have licensing rights for games and content. We had a 60-person development team to create creating mobile
Building a Marketing Software Company from Utah: Convirza CEO Jason Wells (Part 2)
Sramana Mitra: What happens in 2000? Jason Wells: I had spent a lot of time internationally while at A.T. Kearney. In January of 2000, I left A.T. Kearney to start my first entrepreneurial venture. The company was called Globient. This was at the peak of the dot-com era. There were many companies that were in mezzanine
Building a Marketing Software Company from Utah: Convirza CEO Jason Wells (Part 1)
We’ve covered several stories of tech startups in Utah. Convirza is yet another interesting company from the mini tech hub. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background? Jason Wells: I was born and raised in Fresno,
