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marketing automation
Deal Radar 2009: Eloqua
Posted on Tuesday, Nov 10th
Eloqua, a provider of SaaS marketing automation platforms, was founded in 1999. Eloqua integrates direct marketing, interactive marketing, lead generation, and sales force automation to turn customer acquisition into a measurable process. There are now many companies in this space, but industry experts estimate that only 10% of B2B marketers use marketing automation systems, leaving
