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marketing automation
New Generative AI Marketing Startups Course and Coupons
Marketing is one of the fastest-moving industries being reshaped by AI, and startups are at the forefront of this transformation. Our new course, Generative AI Marketing Startup Case Studies, showcases how entrepreneurs are using generative AI to revolutionize content creation, personalization, workflow automation, and analytics. Whether you’re a founder, marketer, or product builder, you’ll gain
Thought Leaders in Big Data: PubMatic CTO Anand Das and VP Engineering Sri Gopalsamy (Part 3)
Sri Gopalsamy: We have done a really good job over the years to build this platform where we respond to bids in real time within few milliseconds. We provide insights to our publishers within a minute. For all the impressions that are going through our platform, how much of them actually get converted? What’s their average
Thought Leaders in Big Data: PubMatic CTO Anand Das and VP Engineering Sri Gopalsamy (Part 2)
Sramana Mitra: Let’s double-click down on the PubMatic context. Let’s talk about what you’re trying to deliver for your customers and what does Big Data bring to that process. Let’s get pretty granular and technical. Our audience is very sophisticated so you can get as interesting as possible in a nerdy way. Sri Gopalsamy: I’ll take
Thought Leaders in Big Data: PubMatic CTO Anand Das and VP Engineering Sri Gopalsamy (Part 1)
Publishers are using Big Data and machine learning to optimize what ads to put in front of their audience. This discussion delves into the depths of that process, and also explores open problems in that world. Sramana Mitra: Let’s start by introducing you to the audience. Tell us about yourself as well as about PubMatic.
Thought Leaders in Sales 2.0: Carol O’Kelley, CEO of Salesfusion (Part 3)
Sramana Mitra: The one that strikes me of all the things that you said is ad retargeting. One of the big trends in marketing today is content marketing. I would say, for us, that’s probably the number one kind of marketing that we do. We have been able to build a differentiated global brand just
Thought Leaders in Sales 2.0: Carol O’Kelley, CEO of Salesfusion (Part 2)
Carol O’Kelley: I think the most interesting thing is the proliferation of different solutions in both the sales and marketing technology spaces and the level of complexity it brings to the job of a marketer. It’s not enough anymore to be a good marketer. You also have to be a technologist and be able to
Thought Leaders in Sales 2.0: Carol O’Kelley, CEO of Salesfusion (Part 1)
A short discussion on how marketing and sales technologies are evolving. Sramana Mitra: Let’s start with introducing our audience to yourself as well as to your company. Carol O’Kelley: Thanks for having me. I’m the CEO of Salesfusion. I joined the company earlier this year after having spent most of my career in technology, marketing,
1Mby1M Deal Radar 2015: SALESmanago, Kraków, Poland
SALESmanago is a Polish cloud-based marketing automation platform. It is Europe’s largest and one of the world’s top ten marketing automation platforms. The main value proposition of SALESmanago is that it is fully integrated with mobile marketing automation platform APPmanago, which enables marketing teams to seamlessly make the switch from desktop to mobile. Also, the
