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marketing analytics
Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We maintain that one of the best ways to identify complex problems worth solving inside enterprises is by offering services to them, thereby gaining exposure to the domain. Datasong is yet another case in point. Related reading: Bootstrapping Using Services. Sramana Mitra: Let’s start at the
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 7)
Sramana Mitra: What is your pricing model? Is there enough deal size to do field sales? Ali Behnam: We have deals ranging anywhere from $15,000 all the way up. Average deal size is five figures. Sramana Mitra: So talk to me about your business model and pricing model a bit. Ali Behnam: Right now, we’re
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 6)
Sramana Mitra: What was the sweet spot that emerged out of all these? Where were you finding traction? Ali Behnam: This is where I’m starting to see the web analytics space all over again. I was in WebSideStory in 2000. That was the early days of web analytics space. The early adopters of web analytics
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 5)
Sramana Mitra: If this is not too much proprietary information, what were the keywords that you were able to get a lead on? You said that buyers were the same with the web analytics buyers. Were you then advertising on the web analytics keywords? Ali Behnam: No, we weren’t. By 2012, which is when we
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 4)
Sramana Mitra: How long did it take you to get the product to market? Ali Behnam: Probably about a year. We had an early version of the product that we released in January 2011 but didn’t do everything we wanted it to do. Another six months later in July of 2011, we finally launched Tealium
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 3)
Sramana Mitra: You wanted to make the switch to a product company with a hypothesis that this is what you think is needed in the market. You wanted to switch off your consulting business and turn it into a product company in 2011? Ali Behnam: A big part of the product that we had built
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 2)
Ali Behnam: Early on as we got engaged in our analytics practice, we realized that there is a big need for help with tagging. A lot of customers were unsatisfied with their analytics implementation. The number one cause of that dissatisfaction was the fact that their implementation was not done in a proper way and
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Three years of web analytics consulting led Ali and his co-founder to identify a core customer need around which he is now building a high-growth, venture-funded company. Sramana Mitra: Ali, let’s start with your own personal journey. Where were you born and raised? What kind of
