Thought Leaders in E-Commerce: Mark Lavelle, CEO of Magento Commerce (Part 7)

Sramana Mitra: What about the mid-market? Unless you’re an enterprise-scale company where you can afford very expensive software, can you afford to do complex personalization in the mid-market through platforms like Magento? Mark Lavelle: Not today. I think it’s the hardest thing out there. It’s still early for true personalization. We need to get modest

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Thought Leaders in E-Commerce: Mark Lavelle, CEO of Magento Commerce (Part 6)

Mark Lavelle: The ability to launch and scale applications today is like electricity in your home. It’s getting cheaper and cheaper everyday. We’re entering an era where developers step back in and run these applications and create great experiences. This is a great era of software coming back. We have SaaS applications on the back end

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Thought Leaders in E-Commerce: Mark Lavelle, CEO of Magento Commerce (Part 5)

Sramana Mitra: The model you’re talking about existed and Nordstrom is the one that pioneered it. The Nordstrom Personal Shopper was somebody who would have to curate something before you come in. You’re using digital technology to scale that. If you’re trying to do some commodity stuff, you really have no chance to compete.  Mark

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Thought Leaders in E-Commerce: Mark Lavelle, CEO of Magento Commerce (Part 4)

Mark Lavelle: Amazon made availability and fulfillment part of the experience. You are assured that you will get the delivery at a certain date and time. It’s not just the product that’s unique. It’s actually an entire end-to-end experience. There are companies that are doing this. On our platform, we’ve got Graze. Who would have thought you

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Thought Leaders in E-Commerce: Mark Lavelle, CEO of Magento Commerce (Part 3)

Sramana Mitra: How does your audience compete, especially on the logistics end of the spectrum where Amazon is just delivering unbelievable levels of service? Mark Lavelle: The A-word is a big deal. Amazon has changed forever what consumer expectation is in terms of getting a product. Sramana Mitra: Totally.

Thought Leaders in E-Commerce: Mark Lavelle, CEO of Magento Commerce (Part 2)

Sramana Mitra: Clearly, there has been a massive explosion of niche e-commerce. Platforms like Magento as well as a few others that we have covered extensively have played a big role in enabling these companies and built very substantial e-commerce companies. One of my observations is that the bar is going up in terms of

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Thought Leaders in E-Commerce: Mark Lavelle, CEO of Magento Commerce (Part 1)

This is a comprehensive discussion on the current state of the union in e-commerce with the CEO of one of the most popular platforms on which thousands of e-commerce sites are built. The outlook is somewhat scary with Amazon dominating at an alarming scale. But democratization is also on the horizon. Very interesting conversation, and

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