Sramana Mitra: You have chosen certain markets to go after. What’s happening in the broader ecosystem that you’re playing in with the same kinds of applications and use cases but in different geographies or maybe different use cases. Who is playing in your space that you’re watching from the corner of your eye? I’ve seen
Sramana Mitra: Bottomline is, you’re talking about narrowing the market down more and more to figure out where you want to penetrate the market and where you really want to build the business. Then there are sales channel issues. You have to put Salesforce going after each other’s markets. Let’s get to the technology side
Marc Vontobel: Without having very good positioning, we already created traction and signed some big deals with some Fortune 500 companies. That helped us find out the real use cases where we can have a real impact on the business. If you buy Starmind without having a clear use case in mind, you always depend
Sramana Mitra: Coming up with the product idea is one thing, but productizing and building a business is quite a different thing. This is where, I think, you made a choice of going the B2C route. You pivoted to B2B where you found more success. What was your experience of the business side of it?
Marc is yet another techie who has made a successful transition to being an entrepreneur. In this interview, he discusses his journey, as well as a lot of the nuances of positioning his venture, Starmind, for success. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Starmind.