Thought Leaders in Artificial Intelligence: Blueshift CEO Manyam Mallela (Part 7)

Sramana Mitra: I could say that you are selling your technology. It’s a rich set of capabilities for the larger companies to personalize their marketing. As a small company, I don’t have that option. I would like similar kind of rich capabilities for the smaller business in a way that is web self-service and doesn’t

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Thought Leaders in Artificial Intelligence: Blueshift CEO Manyam Mallela (Part 6)

Sramana Mitra: I completely agree with you, especially as marketing is becoming more of content marketing. You see TV ads but a lot of the brand marketing happens through content. Good content marketing is still rare. I think we do very good content marketing. We basically run a media company and an acceleration program. We

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Thought Leaders in Artificial Intelligence: Blueshift CEO Manyam Mallela (Part 5)

Sramana Mitra: The personalized content and offers, that stuff I got quite easily. I’m trying to understand more about multi-channel marketing optimization and personalization. Let me try to frame this in the context of the world that’s maybe familiar to our audience. Let’s take the One Million by One Million website. When somebody arrives at

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Thought Leaders in Artificial Intelligence: Blueshift CEO Manyam Mallela (Part 4)

Sramana Mitra: Besides the segments that we touched upon, are there any other segments that we need to cover in this discussion that illustrates other aspects of your technology or have we, more or less, covered everything? Manyam Mallela: This is one aspect of the marketing problem. There are four to five problems in the

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Thought Leaders in Artificial Intelligence: Blueshift CEO Manyam Mallela (Part 3)

Sramana Mitra: Let’s take each of those use cases. It sounds like you have one bucket that is content providers. Udacity is a content business largely. The job of your platform is to enhance engagement around their content. That’s a content engagement problem. In the content engagement problem, you understand what the users’ interests are

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Thought Leaders in Artificial Intelligence: Blueshift CEO Manyam Mallela (Part 2)

Sramana Mitra: Let’s elaborate and do some use cases. Manyam Mallela: Imagine an online learning company that provides education to millions of students. One of our clients is Udacity. Udacity has close to tens of millions of students providing a variety of courses and degrees.

Thought Leaders in Artificial Intelligence: Blueshift CEO Manyam Mallela (Part 1)

Manyam talks about another variation of the personalized marketing topic that we have been discussing with Debjani recently. Sramana Mitra: Let’s start by introducing our audience to you and to Blueshift.