Sramana Mitra: How long did it take you to come up with a product? Manish Jethani: This is very interesting. We signed an agreement with one customer that if we deliver that product, they will pay us $50,000. Sramana Mitra: What kind of customer? Manish Jethani: This was the largest food-tech delivery company in India.
Sramana Mitra: When you launched this, how did you get it off the ground? The problem you’re describing is a very large problem and there are a lot of people working on this. Data, as you know, has become one of the biggest categories in which people are doing startups. The combination of data and
Sramana Mitra: What did you do next? Manish Jethani: It was a very comfortable role, but that comfort was making me uncomfortable. I was used to solving problems. I wanted to go back and do a startup again. Being well-positioned in a well-funded startup didn’t bring any additional challenge of sorts. I wanted to go
Sramana Mitra: Why do you think the VC was calling you? What did he know about what you were doing? Manish Jethani: Some local newspaper caught the Facebook post in the group. They saw that we got 1,700 signups in four hours. She wrote a story around that. That got us a bit of media
Sramana Mitra: You talked to me about doing a startup in the beauty space. What do you know about the beauty space? You don’t have a particular domain expertise. When you go into a field where you don’t have real domain knowledge, it doesn’t create for the kind of passion that drives a startup to
Sramana Mitra: When you moved out in 2011, you had already transitioned from being a hardcore nerdy developer to someone experienced in sales. You had some understanding of what it takes to close enterprise deals. What happens next? Manish Jethani: I still felt like an engineer who was trying to apply the engineering concepts to
Manish discusses his various experiences with customer validation in great depth, as well as his journey from being a hard-core developer geek to a successful entrepreneur CEO who has raised multiple rounds of venture capital from top firms including Sequoia Capital. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you