Sramana Mitra: What is your business model? Are you acquiring customers on behalf of banks or are you acquiring customers on behalf of yourselves? Luvleen Sidhu: We are acquiring customers on behalf of ourselves.We have two strategies. The first is a direct to consumer one that is pursued through PR, marketing and word of mouth.
This interview is an interesting window into how financial technology is addressing specific niches within the banking sector. Sramana Mitra: Let’s start by introducing our audience to yourself and BankMobile. Luvleen Sidhu: I’m the Co-Founder and President of BankMobile. BankMobile is the largest and fastest-growing digital bank that serves the underserved and low middle income