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- The Accelerator Conundrum
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loyalty programs
Thought Leaders in Mobile and Social: Interview with Kelly Passey, EVP of Business and Product Development at Access Development (Part 7)
Sramana Mitra: The thing that broke their model was that their discount level was unsustainable. Kelly Passey: That is correct. I don’t think they had the close loop reporting in control, because there was a lot of fraud, multi-use and multi-redemption from the same person. We heard all kinds of horror stories there. Just managing
Thought Leaders in Mobile and Social: Interview with Kelly Passey, EVP of Business and Product Development at Access Development (Part 6)
Sramana Mitra: These are two different problems – the mobile wallet problem and mobile coupons delivered on branded applications on behalf of corporate brands. Kelly Passey: I guess so. We are a totally white labeled B2B shop. Google Wallet is an example. They put up their wallet strategy. We could integrate that easily and be
Thought Leaders in Mobile and Social: Interview with Kelly Passey, EVP of Business and Product Development at Access Development (Part 5)
Sramana Mitra: So what is mobile, and what is social doing to your business? What are trends in your business that relate to mobile and social? Kelly Passey: For us mobile is really exciting and important for our business model. It is a huge access point as a channel for the customers of the clients
Thought Leaders in Mobile and Social: Interview with Kelly Passey, EVP of Business and Product Development at Access Development (Part 4)
Sramana Mitra: I don’t doubt that it is of value to those small businesses. What I doubt is how it is a profitable model for you to cater to that segment, given the business model you described – that those merchants need to pay you for the value you are creating for them. Kelly Passey:
Thought Leaders in Mobile and Social: Interview with Kelly Passey, EVP of Business and Product Development at Access Development (Part 3)
Sramana Mitra: The answer you gave me is interesting in itself. But what I was originally asking you about the entrepreneurship audience is more about a loyalty program. For example, where the consumer is the entrepreneur, and you either have a small business and there is a bank or large vendor catering to that small
Thought Leaders in Mobile and Social: Interview with Kelly Passey, EVP of Business and Product Development at Access Development (Part 2)
Sramana Mitra: What is your business model in this scenario? Who pays you? Kelly Passey: This is not a public-facing model – these merchants are getting access to a private network of consumers, Allstate Motor Club members in this example. Allstate is endorsing these merchants to their customers. That kind of value is hard for
Thought Leaders in Mobile and Social: Interview with Kelly Passey, EVP of Business and Product Development at Access Development (Part 1)
Kelly Passey is the executive vice president of business and product development at Access Development, a company that manages one of America’s largest discount and rewards networks. Kelly has more than 20 years of experience as an executive, having worked for Fidelity Investments and Visa USA previously. In this interview he talks about Access’s incentive
