Vertical Travel Ad Network CEO Cree Lawson (Part 5)

SM: What are your top target segments? CL: We’ve been called the “long tail of travel websites” but that’s not completely accurate. RandMcNally.com, LonelyPlanet.com, WAYN.com and AreaGuides.net are hardly long tail publishers. These are premium properties with deeply integrated advertising packages that command high CPMs. Generally speaking, we make most of our revenue comes from

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Deal Radar 2008: Kayak Consolidates Travel

As we have discussed, Online Travel is a large category, and active in entrepreneurship. Web 1.0 produced giant companies (Expedia, Travelocity, Orbitz, Priceline), and in Web 2.0 we have a couple of vertical search engines that are pulling ahead. Kayak, the world’s largest travel search engine, receives more than 6 million unique visitors per month.

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The Long Tail—A Short User Guide

By Gadi Shamia, Guest Author The long tail has been here forever. Seth Godin ended his blog post about the topic with the following: “The question isn’t, “Is this real?” The question is: “What are you doing about it?” Since I aim to please, I sat right away trying to help the readers answering this

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Rise of Ad Networks

Imran Khan at JP Morgan provides some interesting data on the rise of Ad Networks, as the long tail becomes more and more active, and the big portals lose their share of eyeballs. Here are some of the charts: