Deal Radar 2009: Reply!com

As more small and medium-sized businesses adopt online marketing techniques for local advertising, it’s no surprise that there are an ever-increasing number of companies focusing on local advertising and Web analytics that are eager to offer their services. Over the past few months, Deal Radar has featured notable players in this space. Today’s company, Reply!com,

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Deal Radar 2009: OrangeSoda

OrangeSoda provides small and mid-sized businesses with the technology required to carry out a successful online marketing campaign. The Utah-based company created a service platform that aims to help SMBs navigate the complexities of search engine marketing, thus making it easier for them to grow.

Deal Radar 2008: Local Marketers

As startups invent new business models to monetize their offerings, one that has become popular is the Cost Per Action (CPA) model. Here’s a company that is trying CPA in the local advertising market.

Web 3.0 & Google (Part 5)

Conclusion Google is a global technology leader focused on providing people access to information. The Company’s website is a top Internet destination and its brand name is one of the most recognized. Google generates revenues by delivering relevant online advertising to its users, mainly through sponsored search ads. The Company is a clear leader in

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Web 3.0 & Google (Part 2)

Vertical Strategy Google has adamantly maintained that a magically simple, clean User Interface is part of its key to world domination. This year, however, we have started seeing a clear trend towards verticalization of the web. In fact, my entire Web 3.0 thesis is based on verticalization, and Vertical Search, in particular, is a key

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Web 3.0 & Gannett (Part 1)

Introduction Gannett (GCI) publishes 85 daily newspapers, nearly 1,000 non-daily publications and 23 television stations in the US. In the UK, Gannett publishes 17 daily newspapers and around 300 non-daily publications. Gannett’s popular newspaper USA TODAY with a circulation of 7.3 million is the US’s largest-selling newspaper. USA WEEKEND is a weekly newspaper with a

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It’s About Place (Part 5)

by Cal McElroy, Guest Author I have been following with fascination (and taking many calls from research analysts), regarding the public market buzz around Local.com (NASDAQ: LOCM). This firestorm was triggered by John Gilliam’s recent blog on SeekingAlpha. While I personally think John’s assessment of this patent is overzealous (he did disclose he was long

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It’s About Place (Part 4)

by Cal McElroy, Guest Author I started this series on Local Search by discussing the current state of the technologies, content, and user experience. For Local Search to become a significant business, like paid keyword search, much needs to change. Google dominates the business of keyword search because they started with a great search service…

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