Sramana Mitra: That would be great for the Facebook API. Facebook right now [has] three billion [dollars in advertising revenue] or something? Rob Jewell: Yes. I think they’re probably four billion. SM: Four billion. So, how much of that is going through this kind of optimization? How much is going direct? RJ: I don’t have
Most marketers today know that a social medium like Facebook is a powerful advertising tool. But in 2008, when Rob Jewell founded SocialCash, Spruce Media’s predecessor, using social media to market businesses, products, and services had yet to become common practice. Although social advertising is gaining traction, there is still far much too unmonetized advertising
Sramana Mitra: I think I agree with you. You are saying that Groupon is the most significant. Groupon – and the others in that category, such as LivingSocial – is the more significant innovation in location-based coupon services in the recent generation. Tasso Roumeliotis: Yes, exactly. SM: What do you see as the impact of
By Sramana Mitra and Melanie Blake Deal Radar ends 2010 with a company that has made as many headlines this year as it has dollars – Groupon. Just a few weeks after turning down a $6 billion offer from Google, Groupon plans to raise $1 billion in private funds. First reported on VC Experts and
LivingSocial is an online community that connects more than 85 million people and powers group buying through Deals, its social commerce program. Through Deals, LivingSocial users and their friends can save 50%–70% or more each day on restaurants, spas, sporting events, hotels, and other local attractions in major cities. The company is also the creator