Sramana Mitra: But Google doesn’t have access to Facebook’s algorithms. So, what Facebook is doing is not what Google or Bing has access to. They can’t use that data to do their optimization. Frank Dale: That’s right with Google. What Google is typically looking at is what’s going on on things like Google+. They’re also
SM: Their starting prices are $1,000 or $2,000 a month. FD: That’s pretty common in that space, and certainly with a company like Marketo or Eloqua, you’re looking at a mid-market enterprise level tool. If I were going to look for something like that, to unify that a little bit, I’m probably going to look
Frank Dale: Let me make sure I’m with on this. When you’re running these contests, are you initially acquiring the leads through the partners? Sramana Mitra: No. We have a registration page on Eventbrite. Because we already have a large footprint plus other partners publicizing the events, people register for the events. Each session we
Sramana Mitra: I think what you’re pointing out is if you do have a more restricted area, then you do have the opportunity to optimize the time window when you send your messages. Frank Dale: Absolutely, and make sure you’re tracking them. I know that sounds funny; that’s a basic business practice. But I think
Sramana Mitra: From a best practice point of view, how often can you trigger this kind of intrusion? You are asking a customer to take time to do something on your behalf. How often can you do that? Frank Dale: That’s a good question. It’s going to depend heavily on the audience and the relationship.
Most people don’t care much about where the dash lighting, door lighting and seat belt sensors in their cars are manufactured. They only care that these things work properly. When people cross the street every day, they don’t worry about how the crosswalk signals were made. Again, they only care that these things work properly.
SM: How does a “YouTuber” push somebody else’s video through her channel? JA: Just by liking it. SM: So, whatever video anyone likes gets promoted to that person’s entire channel? JA: Yes. Other people can see what your favorites are and what your likes are. And just like Facebook and other things, when you like
By guest author Daniel Burrus When President Obama became president, it was widely reported that he used social media and technology to help gain the momentum and the votes he needed. Today, if we look at the republican candidates and their use of social media, we see that each has a lopsided social media strategy