Best of Bootstrapping: Bootstrapping a Virtual Company to Scale

Lilia Stoyanov, CEO of Transformify, has built a virtual company with zero employees, all freelancers and scaled it without outside financing. Read on for more. Sramana Mitra: Let’s start by introducing our audience to you. Where are you from? Where did you grow up? Let’s start at the very beginning of your journey. Lilia Stoyanov: I

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Bootstrapping a Virtual Company to Scale: Lily Stoyanov, CEO of Transformify (Part 5)

Sramana Mitra: What metrics can you provide about how you’ve built your business from 2016 to 2020? How has your business grown? Lily Stoyanov: Exponentially. Our business grew through very strong partnerships. We have usually more than 100% growth per month. This is happening because we identify the right partners.

Bootstrapping a Virtual Company to Scale: Lily Stoyanov, CEO of Transformify (Part 4)

Sramana Mitra: What is the PR angle to this? Lily Stoyanov: We have an HR suite. The freelance marketplace is just one of the modules. We have freelancer/contingent workforce management software, which is something that comes after you hire freelancers from the freelance marketplace to manage the relationship with them over time and to use

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Bootstrapping a Virtual Company to Scale: Lily Stoyanov, CEO of Transformify (Part 3)

Sramana Mitra: We are a completely remote company and we’ve been completely remote since 2010. When you started in 2016 as part of Virgin’s startup program, what were you going to do? Lily Stoyanov: In 2016, we already had a product. We already had customers. 

Bootstrapping a Virtual Company to Scale: Lily Stoyanov, CEO of Transformify (Part 2)

Lily Stoyanov: At that time, I already had an idea about Transformify. It started when I was still at Coca-Cola. When you lead a business transformation project, you know that processes need to be optimized and costs need to be cut. Inevitably, people lose their jobs. Many companies were going through business transformation. The moment

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Bootstrapping a Virtual Company to Scale: Lily Stoyanov, CEO of Transformify (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Lily has built a virtual company with zero employees, all freelancers and scaled it without outside financing. Read on for more. Sramana Mitra: Let’s start by introducing our audience to you. Where are you from? Where did you grow up? Let’s start at the very beginning

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