Sramana Mitra: So all the selling that you do around the world is done through your Spanish operation. You sell on the phone and web. Alicia Asin: Yes, most of the sales are direct sales due to inquiries through our websites. This year, we started opening distribution channels. Now, we have existing distributors covering most
Sramana Mitra: Other than universities, are there any other vertical trends that you see in terms of kinds of companies – retail, logistics, or healthcare? Where are you seeing the projects? Alicia Asin: Because we are a horizontal platform, we have customers not only in universities but also in system integrators and communication companies. Sramana Mitra:
Sramana Mitra: Somehow, you managed to get through 2007 and 2008. At what point and what strategic moves did you make to get to a more sustainable path? Alicia Asin: I think it was 2009. Through the maker shop, we were able to sustain the salaries of all the personnel. We were 10 people by
Sramana Mitra: Let’s go back to that November 2006 time frame. You decided you were going to do an IoT platform. How did you get the company off the ground? Was it self-financed, bootstrapped, or did you raise money? How did you get going? What was the process of getting this started? Alicia Asin: We
Sramana Mitra: This is not unusual. First time entrepreneurs start with very vague ideas with what they’re going to do. When I started my first company, I was a graduate student at MIT and I wanted to be an entrepreneur but I didn’t have a good idea about what I was going to do. Can
Spain, as you know, is in a terrible economic mess. Entrepreneurs like Alicia are vital to the country’s economic future. She has built a steady, cutting edge technology company with 60+ people from Zaragoza. Impressive! Sramana Mitra: Tell us about your beginning. Where were you born? Where did you grow up and in what kind
Libelium is a privately held wireless sensor network platform provider. The company delivers, open-source, low-power consumption devices that are easy to program and implement for Smart Cities solutions and a wide range of M2M and sensor projects. All of Libelium’s products are modular, horizontal and easy to integrate into third-party systems. The company is based