Sramana Mitra: What kind of games are they playing when you talk about gamification. I think what you’re saying is the concept of games as a method of sales training, yes? Duncan Lennox: I think it’s a lot more than that, but that’s certainly a key part. When you talk about gamification, it’s important to
By Guest Author Joshua Fisher How is the Internet changing the way you think? This is the Edge annual question for 2010—a question answered in various ways at Edge.org by a cadre of leading contributor-thinkers in fields such as neuroscience, philosophy, evolutionary biology, and computer science, among many others.
SM: What are your thoughts about exit? CL: I don’t think Elvis will leave the building for a long time yet. We’ve certainly had offers that would have made me a very wealthy man, or at least a guy with a very loud car stereo.
Simplicity and reduction in design are going to be the mantras in 2008, as industrial designers look for ways to make technology more human-centric. We are faced with the daunting challenge of delivering convergence devices with umpteen functions without losing the user. We are also faced with the challenge of delivering highly personalized user experiences
By Gabe Zichermann, Guest Author Status games are universal, powerful and profoundly engaging. From the shiny new car, to the right education, from your eBay rating to FB TopFriends position, people are preoccupied with status in a way that transcends all other forms of competition. By taking a step back from the traditional definition of
SM: Does this include the kids chatting with each other? JK: At launch we will not do that, and we are targeting that age range where today it is delicate. We have another product that is an expansion of our gaming line, where we are getting old enough kids that we will be able to
SM: How did LeapFrog miss the Internet? JK: This is an interesting question, one that I used to ask a lot. The company was, in 2001, very active with a product called MindStation which was a dial up hub where customers would subscribe and get learning applets from LeapFrog. It was a flop because it
The Base of the Pyramid (BoP) Learning Lab of the Center for Sustainable Global Enterprise at the Johnson School of Management, Cornell University is accepting submissions for its 2007 BoP e-Journal Competition. The competition seeks to highlight the challenges of doing business in underserved markets and identify innovative business experiments or solutions to those challenges.