Sramana Mitra: We have tried to move the software industry into this DIY model. The whole SaaS industry is a DIY model. Ho and I were talking about the opportunity to do a DIFM (Do It For Me). Years ago, I coined another phrase to describe those – SaaS-enabled BPO. There is technology, but the
Sramana Mitra: Tell me a bit more about use case. By the way, there’s another company that used to be called InsideSales that’s now called Xant. They’re working on the same problem. Jonathan Spier: We know a bunch of these. We know enough to know that we’re unique. In companies, there’s a process that companies
Sramana Mitra: What year did you move back to B2B tech? Jonathan Spier: 2020. In fact, it was the very beginning of 2020. Right around that time, COVID hit. I spent most of that year being a stay-at-home dad and a homeschool teacher which, it turns out, I’m not good at. Sramana Mitra: How old
Sramana Mitra: How did you get millions of bookings prior to having a product? Jonathan Spier: A big portion of that was because of spending time upfront to identify a vision that the right people care about and then connecting with those right people. Sramana Mitra: Where did that vision come from? Jonathan Spier: My
Sramana Mitra: How far did you take that company? Jonathan Spier: We grew it for about seven and a half years. We had raised a little over $20 million, and we had an offer to sell into the nine figures from a major enterprise software company. One of the board members didn’t want to sell.
I did a startup in 1998 by applying AI to the lead generation and qualification problem. It was early. The data was not yet rich enough. Now, the data is there. Can the problem finally be solved at the right level of sophistication? Sramana Mitra: Let’s go to the very beginning of your journey. Where
Alex Tery: The way it’s doing it is, it is literally doing the natural language processing of all the inbound communication. You would be astounded what people will tell the assistant. They’ll tell the assistant way more information than they would tell the salesperson. Everything that the AI persona learns in those email interactions is stored
Sramana Mitra: Does that mean that you can charge higher rates for the leads? Are you even able to take a transaction commission? What does that give you in terms of financial metrics? Avi Steinlauf: All of the above. It allows us to work much more closely with our partners, and depending on the individual