Best of Bootstrapping: Bootstrapped Lawline to $10 Million

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page.  Wonderful story from 2020 of how Lawline CEO David Schnurman, an online education entrepreneur, had worked through plateaus and scaled his business over 15 years. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What

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Best of Bootstrapping: Bootstrapped Lawline to $10M

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Wonderful story from 2020 of how Lawline CEO David Schnurman, an online education entrepreneur, had worked through plateaus and scaled his business over 15 years. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind

Read Full Article »

Best of Bootstrapping: Lawline CEO Bootstraps to $10M

Wonderful story of how Lawline CEO David Schnurman, an online education entrepreneur,  worked through plateaus and scaled his business over the last 15 years. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have? David Schnurman: I’m from Brooklyn,

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Bootstrapping to $10 Million: Lawline CEO David Schnurman ( Part 7)

Sramana Mitra: I think I’ve got the story. Is there anything that I should have asked you that I did not? David Schnurman: I think the part that we didn’t talk about is the part where I realize that the most important thing is the mindset. One of the things that has been amazing for

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Bootstrapping to $10 Million: Lawline CEO David Schnurman ( Part 6)

Sramana Mitra: How many people are there now? David Schnurman: About 25 or so. We have partners, but we try to keep everything that is core to ourselves and then outsource everything else. We have many agencies that we work with from a marketing standpoint to manage AdWords and rebranding.

Bootstrapping to $10 Million: Lawline CEO David Schnurman ( Part 5)

Sramana Mitra: When did you introduce the subscription revenue model? David Schnurman: We introduced it several times, but the time that we got it right was four years ago in 2016. Sramana Mitra: At that point, you were in that transaction revenue model? Were you still in that $5 million range?

Bootstrapping to $10 Million: Lawline CEO David Schnurman ( Part 4)

Sramana Mitra: You had about five employees. What revenue level did you reach with them on board? How many people did you have when you hit the one million point and five million point? Can you give me a sense of the scale of the operation? David Schnurman: We got to a million with five

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Bootstrapping to $10 Million: Lawline CEO David Schnurman ( Part 3)

Sramana Mitra: Let’s go back to when you were going to decide that you were going to do Lawline as a business. You got to a quarter-million dollars in revenue. Double click down into that zero to quarter million dollars in revenue phase. What was the business model? Whom were you selling to? How were

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