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larry augustin
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 7)
Sramana Mitra: However, right now it’s very inadequate. We only actually do content marketing. Our strategy, in terms of marketing, does not consist of advertising. However, the infrastructure around that content marketing in terms of analytics and being able to tie those pieces together is absolutely and terribly difficult. Larry Augustin: That’s an interesting comment
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 6)
Larry Augustin: What we find is that the open platform makes that very easy for anyone coming in. And that community buids very early integrations. Twitter is a great example. We had a Twitter integration available for our product long before most of us here even knew what Twitter was. It’s now part of the
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 5)
Sramana Mitra: There’s a ridiculous amount of spam that comes through as well and that’s why that tool needs to be able to distinguish between spam and real customer opportunities where a client wants to talk to you. Larry Augustin: Yes, I agree, all of those are opportunities for innovation in the industry. I think,
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 4)
Sramana Mitra: Switching gears a little bit, I’m going to give you a scenario which I am experiencing based on our own process of sales and marketing, which uses LinkedIn centrally. We use LinkedIn community’s ability to market and sell subtly. I’m a LinkedIn influencer. Content marketing happens to be one of our primary strategies
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 3)
Larry Augustin: Today, we have a virtual office for that. That virtual office is social media that sits around the person. Today, you may not be selling by physically sitting in that person’s office, but you may be sitting in their virtual office – what they are saying on Facebook or their resume on LinkedIn.
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 2)
Sramana Mitra: Let me comment a little bit on what I’ve heard so far, and then we’ll double-click on a few things. Firstly, this notion of your competitors in the industry not focusing on the sales people and how the customers are facing people—this is the whole notion of social CRM that has come about.
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 1)
We covered John Roberts’ Entrepreneur Journeys story in December of 2008. In this story, we explore the cloud CRM industry’s evolution with Larry Augustin, who replaced John as CEO on May 6, 2009. Sramana Mitra: As you know, we have covered SugarCRM quite a bit before. So our audience does start off with some knowledge
