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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
kuru
Bootstrapping an E-Commerce Startup from Utah: KURU CEO Bret Rasmussen (Part 5)
Sramana Mitra: The product mix is still shoes, right? Because you understand that your customer has foot pain, you are still addressing that customer with just shoes and not any other kind of product. Bret Rasmussen: Largely yes. We do have some socks that have some compression technology in them to help support the foot.
Bootstrapping an E-Commerce Startup from Utah: KURU CEO Bret Rasmussen (Part 4)
Sramana Mitra: What did you learn by way of customer acquisition channels? Which ones were producing against this strategy? Bret Rasmussen: Search engine was very effective. We could solve a real problem that customers have, so the search engine is a great place when you know what you want. For example, you want shoes for
Bootstrapping an E-Commerce Startup from Utah: KURU CEO Bret Rasmussen (Part 3)
Sramana Mitra: Let’s get back to the question I asked. How did you get to the product? Since you didn’t have the expertise, who designed the product? How did you get it to a version one product? Bret Rasmussen: I worked with a local design firm. While researching on patents, I got a book called
Bootstrapping an E-Commerce Startup from Utah: KURU CEO Bret Rasmussen (Part 2)
Sramana Mitra: Did you have any expertise in shoe design? Who designed the shoe? Bret Rasmussen: I had no clue on how to design a shoe or how to make a shoe. I just started networking. There was a local design firm here in Salt Lake that had done shoe design for a handful of
Bootstrapping an E-Commerce Startup from Utah: KURU CEO Bret Rasmussen (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. To succeed in e-commerce today, you need to look for unserved niches with unique products. Sraman a Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?
