Sramana Mitra: In building your company, I’d like to understand how you sell. You’re getting leads through different parts of the company, but who buys your product? Is it Head of HR or Head of IT? Krish Ramineni: Our model is 100% self-service. It could be an individual swiping their card to pay or it
Sramana Mitra: Are you going after enterprises or SMBs? How do you go to market? Krish Ramineni: It’s a very blended mix. It’s a very interesting challenge and opportunity with product-led growth. Fireflies can be used by one-person SMBs as well as 10,000-strong organizations. Typically, it starts with that one user inside an organization who
Krish discusses how he used completely organic go-to-market strategies to disseminate an AI-intelligent note-taking assistant product. Sramana Mitra: Let’s start by introducing our audience to you as well as to Fireflies. Krish Ramineni: The journey goes back a couple of years. When we started Fireflies, our mission was different. We were solving the same problem