Best of Bootstrapping: Bootstrapped a SaaS Business with a Paycheck and Scaled

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page.  I love doing stories of entrepreneurs who are long-time readers of the 1Mby1M blog. Kovai CEO Saravana Kumar is one of them. This is a wonderful story from 2020 of how he scaled a SaaS company from Coimbatore! Sramana Mitra: Let’s start at the beginning

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Best of Bootstrapping: Bootstrapped a SaaS Company with a Paycheck and Scaled

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  I love doing stories of entrepreneurs who are long-time readers of the 1Mby1M blog. Kovai CEO Saravana Kumar is one of them. This is a wonderful story from 2020 of how he scaled a SaaS company from Coimbatore! Sramana Mitra: Let’s start at the beginning of

Read Full Article »

Best of Bootstrapping: Bootstrapping a SaaS Company with a Paycheck and Scaling

I love doing stories of entrepreneurs who are long-time readers of the 1Mby1M blog. Kovai CEO Saravana Kumar is one of them. This is a wonderful story of how he is scaling a SaaS company from Coimbatore! Sramana Mitra: Let’s start at the beginning of your journey. Where were you born and raised? What kind

Read Full Article »

Bootstrapping with a Paycheck and Scaling in Coimbatore: Kovai CEO Saravana Kumar (Part 5)

Sramana Mitra: How many people are in Coimbatore right now? Is London still small? Saravana Kumar: We have about 130. London is still small. We have about 10 people there. We only keep the top management here. One of the biggest things that we have done this year is invest in a 250-seat office that

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Bootstrapping with a Paycheck and Scaling in Coimbatore: Kovai CEO Saravana Kumar (Part 4)

Saravana Kumar: That is the good part about running a business in Coimbatore – the attrition is low. People are loyal and if you look after them well, there is no reason for them to go anywhere.  Sramana Mitra: Yes, and they are probably close to their families. That’s a huge advantage.  

Bootstrapping with a Paycheck and Scaling in Coimbatore: Kovai CEO Saravana Kumar (Part 3)

Sramana Mitra: What happens in 2012? Saravana Kumar: I got 30 more customers in 2012. I was single handedly doing everything. I was a one-man team. I did the accounting, support, and the releasing of the product. I decided that I wanted to reach about 30 customers. I’ve been based out of London ever since

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Bootstrapping with a Paycheck and Scaling in Coimbatore: Kovai CEO Saravana Kumar (Part 2)

Sramana Mitra: Before you continue, talk to me about the first five customers while you were still at Fidelity. How did you find them? Who were they? What kind of deal sizes did you have?  Saravana Kumar: Since 2004, I have been writing blogs – technology articles about BizTalk Server. I was always passionate about

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Bootstrapping with a Paycheck and Scaling in Coimbatore: Kovai CEO Saravana Kumar (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  I love doing stories of entrepreneurs who are long-time readers of the 1Mby1M blog. Saravana is one. A wonderful story of how this entrepreneur is scaling a SaaS company from Coimbatore! Sramana Mitra: Let’s start at the beginning of your journey. Where were you born and

Read Full Article »