Best of Bootstrapping: Entrepreneurial Couple Bootstrapped an E-commerce Business

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani bootstrapped to multi-million dollars in revenue selling a private label product before quitting their jobs. In this story, you also get to see the nuances of running successful (and not so successful) crowdfunding campaigns. Very interesting journey and

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Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 7)

Sramana Mitra: Did this come to a complete standstill or was there still a business? Kish Vasnani: In 2020, we did just under a million. Of that, about 70% came from the first three months of the year. The rest of the year was really tough. Sramana Mitra: Are you still in Bali? Kish Vasnani:

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Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 6)

Sramana Mitra: This email list where you got pre-orders from, was that just your email list from before or did that include Indiegogo crowdfunding email list? Kish Vasnani: It was a combination of all. We were able to segment the list. We also had a segment of people who were very interested in the bag

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Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 5)

Sramana Mitra: Could you summarize what you learned? What were the wins and what were the mistakes? Kish Vasnani: On the wins side, we figured out product-market fit. It reached a critical mass of people. As soon as people saw the product and imaging, they resonated with it. That is thanks to Vanessa’s background. That

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Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 4)

Sramana Mitra: Crowdfunding campaigns, in general, work well when you have an email list or a community to promote your campaign to. It sounds like you already had an email list. How large was that community that you had brought together? Kish Vasnani: It was around 5,000. Sramana Mitra: How much revenue had you brought

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Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 3)

Sramana Mitra: What kind of jobs were you doing? Vanessa Jeswani: I was doing marketing consulting, primarily for a PR firm. Kish Vasnani: I was doing a lot of sales and business development work for a marketing agency. They had a lot of inbound interest but never had anyone take those leads and develop them

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Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 2)

Sramana Mitra: Was Nomad Lane started as an Etsy store? Vanessa Jeswani: It was called something else. When we noticed that it was travel-related items that were kicking off, we rebranded it to Nomad Lane. Sramana Mitra: This was 2016?

Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Kish and Vanessa bootstrapped to multi-million dollars in revenue selling a private label product before quitting their job. In this story, you also get to see the nuances of running successful (and not so successful) crowdfunding campaigns. Very interesting journey and insights.