Thursday, December 19 – 468th 1Mby1M Mentoring Roundtable for Entrepreneurs

Entrepreneurs are invited to the 468th FREE online 1Mby1M mentoring roundtable on Thursday, December 19, 2019, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your

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465th 1Mby1M Entrepreneurship Podcast With Kevin Groome, Pica9

Kevin Groome, Founder at Pica9, discusses his journey of building a capital efficient company with just friends and family financing.

465th Roundtable Recording on November 14, 2019: With Kevin Groome, Pica9

In case you missed it, you can listen to the recording here: 465th 1Mby1M Roundtable November 14, 2019: With Kevin Groome, Pica9

Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 7)

Sramana Mitra: I’d like to cover this CEO transition, which is always a tricky thing to do. For founders to let go and bring on a new CEO is a tricky transition. How did you do it? What wisdom do you have to offer for people who are trying to do that? Kevin Groome: Let

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Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 6)

Sramana Mitra: What’s the next major inflection point? Kevin Groome: The introduction of Campaign Drive. We kept on building the software and getting more of our legacy customers over to the SaaS platform, which was an enormous risk point. By 2014, we were able to say that we had 90% of our legacy customers on

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Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 5)

Sramana Mitra: How many clients did you have in 2007? Kevin Groome: Brands under management were 40. Billing relationships were probably 15. Sramana Mitra: What kind of revenue level were you at? Kevin Groome: We were at around $1.6 million in subscription revenue. We used to call ourselves an ASP.

Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 4)

Sramana Mitra: How big was that deal with Marriott? Kevin Groome: At that time, not that big. It was less than $100,000 a year. They are now our largest client. They spent probably $30 million with us. Sramana Mitra: $100,000 for a small company year-over-year is not a small amount of money.

Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 3)

Sramana Mitra: Let me start driving you towards the entrepreneur journey story. When you decided to launch this, who developed the software? How did you finance the software development and getting to a product? The idea came from a particular client situation where you experienced this problem. You have an understanding of the pain point.

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