If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. There are roll-ups of e-commerce brands going on right now. This case study delves into one such that has exited into a roll-up effort. Jay Perkins, Co-founder of Kettlebell Kings, currently runs Living.Fit which produces digital workouts, fitness education courses, and fitness equipment. Sramana Mitra: Let’s start at the very