Sramana Mitra: The point is that e-commerce would do well with more female investors evaluating the deal just because there is more informed perspective on how the customer behaves in that segment, especially in fashion and lifestyle brands. Kerry Cooper: I sold men’s pants for six years. I’m very comfortable figuring out what it takes
Sramana Mitra: What is your experience in this industry as a woman? Of course, retail is actually full of women and women executives. Technology is less full of women executives and CEOs. This company falls a bit more on the technology side. What is your experience navigating this world? Kerry Cooper: I’m a little bit
Sramana Mitra: Talk about your financing strategy. You just mentioned that it takes a lot of cash to acquire those customers upfront and it takes time for them to really pay off. What is the financing strategy? Kerry Cooper: We’ve raised $25 million over three rounds. We’ve got a great set of investors who are
Sramana Mitra: What were the milestones in your first year of running this? Kerry Cooper: I think there are probably many ways you could look at what the milestones are. We started with six employees. We are 43 today. There is a lot of team growth. We have a great team now. Frankly at 43, it’s
Sramana Mitra: Let’s track the story of how you got this going. What was the beginning of the business? How did you get it started? Did you raise money or did you bootstrap? Give me more color on the entrepreneurial journey. Kerry Copper: Our founder is Jerry Dyess. He built this business out of his
Sramana Mitra: Six years at Levi. That brings us to 2008? Kerry Cooper: Right. Then in 2008, I left to join Walmart.com. I had a hundred-person team at Levi’s and I left to go to a three-person team at Walmart where I ran business development first. I had this entrepreneurial job. I launched Marketplace, which
Kerry was brought into ChooseEnergy by Kleiner Perkins along with the seed funding. Since then, she has raised $25 million and is running a traditional venture-funded company. This interview includes a discussion on the controversial subject of women in technology and venture capital. Sramana Mitra: Let’s start at the very beginning of your journey. Where