Vertical Ad Networks: Evolution

Another big funding round in the vertical ad network world: FM raises between $40 and $50M from Oak Investment Partners. Valuation: $200 Million; 2007 Revenue: $25 Million; 2008 Revenue Forecast: $60 Million. Not bad!

Deal Radar 2008: Groople, Interesting Use of Context

Groople is an online group travel site, which helps with searching, planning and booking group travel. (Read my Interview with Groople CEO Mike Stacy) Groople is different from Expedia and Kayak in that it serves only group travelers, no individuals, and is thus a great focus on a specific “Context“.

Deal Radar 2008: Travel Ad Network Executing Flawlessly

Travel Ad Network (TAN) is the leading vertical ad network focused exclusively on travel. It reaches users across 50 websites including Lonely Planet, Kayak, RandMcNally, Skybus Airlines, Groople, TravelHero, BootsNAll, AreaGuides, HotelsByCity, EuropeForVisitors, AirGorilla, and many others. Top advertisers with TAN include American Express, Vacations to Go, Best Western, Netherlands Tourism, Tourism Australia, etc.

Deal Radar 2008: Kosmix+Adify – Potential Google Challenger

Kosmix is a vertical portal startup. Founded in 2006 by Anand Rajaraman and Venky Harinarayan, founders of Junglee, this site aims at creating a ‘Home page for every topic’. Featured Kosmix sites are RightHealth, RightAutos and RightTrips focusing on health, autos and travel verticals. They have also been working on other verticals like politics, finance,

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Vertical Travel Ad Network CEO Cree Lawson (Part 4)

SM: How big is the market? How do you calculate TAM? What is your business model? CL: We’ve reviewed a great deal of research on how large the market is for online travel advertising and very specifically banner advertising on travel websites. Forrester says that online travel advertising is an $8-billion-a-year industry in 2007, growing

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Trend Radar 2008: Verticalization Everywhere

If you are a regular reader of this blog, you know, I am a huge believer in verticalization of the web. In fact, my entire Web 3.0 thesis is based on this idea. In 2007, we saw the beginnings of verticalization. In 2008, I expect this trend to become rampant in all aspects of the

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Is Google Invincible?

Google is powerful. Of course. But is it invincible? According to Hitwise, Google accounted for 64.49% of all U.S. Searches in the four weeks ending October 27, 2007. According to RimmKaufman, Google controls 79% of the pay-per-click ad market. Google derives 99% of its revenue from advertising.

Deal Radar 2008: Kayak Consolidates Travel

As we have discussed, Online Travel is a large category, and active in entrepreneurship. Web 1.0 produced giant companies (Expedia, Travelocity, Orbitz, Priceline), and in Web 2.0 we have a couple of vertical search engines that are pulling ahead. Kayak, the world’s largest travel search engine, receives more than 6 million unique visitors per month.

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