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HOT TOPICS
- The Accelerator Conundrum
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- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
jungle scout
Thought Leaders in E-Commerce: Jungle Scout CEO Greg Mercer (Part 4)
Sramana Mitra: You mentioned that these Amazon brands rolling up are your customers. Can you talk about some of these companies that are coming together through these roll-ups? What kinds of brands have been rolled up? How many umbrella companies are there doing this? Greg Mercer: It’s become prolific over the past couple of years.
Thought Leaders in E-Commerce: Jungle Scout CEO Greg Mercer (Part 3)
Greg Mercer: There are two different scenarios that I am going to give you. There is one that is a brand new startup that launched their first brand and then I will do another example of how a larger company would use it. Let’s start with the former one. Let’s say that I am an
Thought Leaders in E-Commerce: Jungle Scout CEO Greg Mercer (Part 2)
Sramana Mitra: We just did a piece on Amazon that starts to look at Amazon’s forays into advertising. Amazon is becoming quite a force in advertising. One of the things that we have observed in that piece is that, unlike Facebook and Google that are starting to lock horns with Apple because of data collection,
Thought Leaders in E-Commerce: Jungle Scout CEO Greg Mercer (Part 1)
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. How do brands operate on Amazon? A fascinating window into a fast-growing world. Sramana Mitra: Let’s start by introducing our audience to yourself as well as Jungle Scout. Greg Mercer: I’m the CEO and founder of Jungle Scout. It is a platform to empower
