categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
jumpshot
Thought Leaders in E-Commerce: Deren Baker, CEO of Jumpshot (Part 4)
Sramana Mitra: What are the emerging trends in the space and where do you see open problems? Deren Baker: The biggest problem that we see out there is basically the one that we’re trying to solve. Most e-commerce companies or anyone who wants to understand their consumers’ online behavior have a very myopic field. They
Thought Leaders in E-Commerce: Deren Baker, CEO of Jumpshot (Part 3)
Sramana Mitra: Obviously, there is the keyword analysis capabilities that Google offers that is relatively public. Are you talking about data that is more granular than that? Are you talking about actually following your user through their Google search patterns that are related to Dove? If so, where do you get that data from? Who
Thought Leaders in E-Commerce: Deren Baker, CEO of Jumpshot (Part 2)
Sramana Mitra: How do you get your data? What part of that data is private and how can you manage to get to that data? Deren Baker: We license the data from third-party partners. All the data they acquire is exclusively opted-into from their end consumers. We’ve got a patent on an algorithm that looks into
Thought Leaders in E-Commerce: Deren Baker, CEO of Jumpshot (Part 1)
Digital data is driving e-commerce in a huge way, and this will get more intense as we go along. This conversation explores trends, sources, and use cases of digital data. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Jumpshot. Deren Baker: I’m the CEO of Jumpshot. Jumpshot is a
