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Best of Bootstrapping: Bootstrapped to $10M from Canada

Posted on Friday, Apr 28th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Jory Lamb, CEO / Founder of VistaVu Solutions, started as an entrepreneur as a 23-year old in rural Canada. He shared his 18 year journey with me in 2014. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were

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Best of Bootstrapping: Bootstrapped VistaVu to $10M from Canada

Posted on Thursday, Aug 12th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Jory Lamb, CEO / Founder of VistaVu Solutions, started as an entrepreneur as a 23-year old in rural Canada. He shared his 18 year journey with me in 2014. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were

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Bootstrapping to $10 Million from Canada: Jory Lamb, CEO of VistaVu (Part 7)

Posted on Tuesday, Dec 9th

Jory Lamb: In the middle of 2007, I moved to Denver to get things off the ground in the US market. In the early years in Houston, the company was a bit of a revolving door. It was really hard to retain the staff. Again, I made another error, for which I’m smarter today. I kept hiring staff, sticking them

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Bootstrapping to $10 Million from Canada: Jory Lamb, CEO of VistaVu (Part 6)

Posted on Monday, Dec 8th

Sramana Mitra: Right now, we don’t have any visibility into how you built the business. I understand that you opened offices here and there, but I need mechanics of how you built the business. You built your product on top of SAP. Was SAP helping you generate leads in the oil and gas industry or

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Bootstrapping to $10 Million from Canada: Jory Lamb, CEO of VistaVu (Part 5)

Posted on Sunday, Dec 7th

Sramana Mitra: I’m with you that you set that up as a separate entity, ran by a full-time manager, and you focused on oil and gas contract software development. That’s where we are, right? Jory Lamb: We focused on oil and gas commercial software products that would sit on top of SAP. We got out

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Bootstrapping to $10 Million from Canada: Jory Lamb, CEO of VistaVu (Part 4)

Posted on Saturday, Dec 6th

Sramana Mitra: What was the go-to-market? Was it the same? You identified some influencers, sold to influencers, and then leveraged them to sell to the rest of the market, is that right? Jory Lamb: It was a little bit different, but we started that way. We went into an area of influencers. We worked with consulting

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Bootstrapping to $10 Million from Canada: Jory Lamb, CEO of VistaVu (Part 3)

Posted on Friday, Dec 5th

Sramana Mitra: Let me see if we’ve got what you’re trying to say here. You got it off by providing training to farmers in Canada. That was the primary revenue-generating business that went on in the beginning. At some point in that time frame, you were offered to do a custom software development work by

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Bootstrapping to $10 Million from Canada: Jory Lamb, CEO of VistaVu (Part 2)

Posted on Thursday, Dec 4th

Sramana Mitra: In 1996, you decided that you were going to do something with technology and you were going to work in rural Canada. You were going to get these farmers online and you wanted to teach them how to use computers and so forth. Is that right? Jory Lamb: Yes. It just makes me

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