Sramana Mitra: Where are you today from the revenue range point of view? John Underkoffler: Our revenues are now well into the respectable double digits – that’s with two commas. We’re vectoring towards an intermediate goal of a hundred million dollar run rate. The proposition that we’re working on is broad enough for it to be a very
Sramana Mitra: What else happened? It sounds like it’s a fairly straightforward enterprise software go-to market strategy. The beauty of that strategy is that you get these large deals and good cash flow. I think we understand that model. Is there anything else you did strategically that was particularly interesting? John Underkoffler: We’ve made it
Sramana Mitra: Talk to me a little bit about the commercial. How much did these three major accounts pay you to do their projects? John Underkoffler: I will probably decline to give actual numerical figures in this context. This was more than enough to keep us going as a young startup. Sramana Mitra: This was
Sramana Mitra: You did a PhD as well at MIT? John Underkoffler: I did. I stuck it through. Sramana Mitra: What was your PhD in? John Underkoffler: My PhD was in a set of systems called the IO bulb and luminous room. The intent was to show, through prototypes, what would happen if we abandon
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. John worked on Minority Report after finishing his PhD at the MIT Media Lab. Read on how he parlayed that experience into a supercool company that is scaling nicely, while reinventing collaboration. Sramana Mitra: Where are you from? Where were you born, raised and in what