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john sundberg
Best of Bootstrapping: Bootstrapped Using Services and Scaled Using Content Marketing
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. You have heard me discuss bootstrapping using services quite a lot. With Kinetic Data CEO John Sundberg’s story from 2014, we also take on another important key strategy for customer acquisition: content marketing. Sramana Mitra: Let’s start with some background. Where are you from? Where were
Best of Bootstrapping: Bootstrapping Using Services and Scaling Using Content Marketing
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. You have heard me discuss bootstrapping using services quite a lot. With Kinetic Data CEO John Sundberg’s story, we also take on another important key strategy for customer acquisition: content marketing. Sramana Mitra: Let’s start with some background. Where are you from? Where were you born
Bootstrapping Using Services, Scaling Using Content Marketing: John Sundberg, CEO of Kinetic Data (Part 7)
Sramana Mitra: How do you describe the value proposition of what you’re delivering to your customer base today? John Sundberg: Generally speaking, most companies already think that they’re all messed up internally and it’s very hard for them to get something done. They already see the pain. What we do is we come in and
Bootstrapping Using Services, Scaling Using Content Marketing: John Sundberg, CEO of Kinetic Data (Part 6)
Sramana Mitra: What is the ramp of the company? You said you did $100,000 and then $250,000 in the second year. John Sundberg: We were doubling every year for about six years. Then it went flat for about five years during the economic slowdown. Last year, we did $7.5 million and the year before $5 million.
Bootstrapping Using Services, Scaling Using Content Marketing: John Sundberg, CEO of Kinetic Data (Part 5)
Sramana Mitra: What do you have in terms of the content team? How do you run your content production farm? John Sundberg: We have consultants and developers. We have product marketing managers. Those are all internal people that we have. We probably have a handful of customers that have done a couple of things too.
Bootstrapping Using Services, Scaling Using Content Marketing: John Sundberg, CEO of Kinetic Data (Part 4)
Sramana Mitra: Unfortunately, that’s the problem with enterprise sales cycles. They are just so very long. John Sundberg: Exactly. I did so many demos of the software to them. It was ridiculous. In one of the demos I did for them, they had people from all over the world call. I had given a 1-800
Bootstrapping Using Services, Scaling Using Content Marketing: John Sundberg, CEO of Kinetic Data (Part 3)
Sramana Mitra: How did you go around that problem? John Sundberg: We took the product and we broke it up into a whole bunch of smaller pieces. That big suite application had a survey application, scheduling application, workflow application, and form generation system. We broke them into smaller pieces so that we could then add in
Bootstrapping Using Services, Scaling Using Content Marketing: John Sundberg, CEO of Kinetic Data (Part 2)
Sramana Mitra: If I got this right, you were drawn into this Remedy projects and as you were working on these, you saw the opportunity to build framework around the various Remedy problems that you were seeing and be able to productize what you were doing as projects essentially. John Sundberg: I see it a
