By guest author John Mullins Crowdfunding is all the rage today, with more than 50,000 projects funded, and more than $1 billion raised to date on Kickstarter alone. It takes many forms, of course, but the form I worry about is equity-based crowdfunding that is intended to start an ongoing entrepreneurial business, rather than to
John Mullins is an entrepreneur, an Associate Professor at London Business School, and author of The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers’ Cash (Wiley, August 2014).