Sramana Mitra: What did this $21 million, which you raised, enable you to do that you couldn’t have done organically? John Pope: Not all of it was direct. We had some secondary in there. Out of respect to the guy who moved on, I won’t say exactly how much. The funding that we used as
Sramana Mitra: Great. How far does this bring us to? You mentioned that you went up to $25 million with no outside financing. Would these two major strategic approaches cover that 0 to $25 million journey? John Pope: That gets us to $25 million. We’ve always had a broad appeal. Our product works for 99%
Sramana Mitra: How did it impact the revenues? How long did it take for you to start producing really strong multipliers on your revenue numbers using the channel? John Pope: It had an immediate impact. We were starting from nothing back then but we’ve built a third of our business through the indirect channel. We’re
Sramana Mitra: Let’s got into the block-by-block journey of how you got to $25 million. What were some of the first strategic moves that you made that set you up for that journey? Just walk me through the strategic process of navigating through to $25 million. John Pope: The first one was a lesson that
Sramana Mitra: Where there is something wrong is this crazy glamorization of unicorns and fundraising. That is really unhealthy and it is really destroying the entrepreneurship ecosystem. John Pope: I completely agree. In closing on that, what I didn’t want to do was have a business and then stop working hard. Maybe this will resonate
Sramana Mitra: Unless you go to an elite school or are plugged into an environment, you don’t really have access. With what we do, everybody has access anywhere in the world. Give us an anchor point from a chronology point of view. John Pope: I started those two businesses in 2004 and 2006 right after
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. John and Jive have executed steadily over the last decade and have built a kick-ass company. Read on! Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background? John
Sramana: So, it’s the usual adoption cycle. I think we’re still at that early adopter phase of these technologies. Markos: Yes, definitely. People get concerned. They say, “Wait a minute. We don’t want the business being disturbed by all these things.” So, they don’t have to be disturbed, but it’s a case of you need