Jishnu Battacharjee: There are two core principles for Unacademy. One is that the educator can build the content easily. The second is, the content is bite-sized. The idea was, you can talk about a topic but it cannot be more than five minutes. That whole theme took off. Fast forward to now, they are serving
Sramana Mitra: Is Abhinav the CEO? Jishnu Battacharjee: That’s correct. He has two other co-founders. In 2017, we started thinking of what we should do regarding monetization. 2018 was our first year of monetization. At this point, it was tripling every year with cash added into the bank.
Sramana Mitra: When I think about Nexus, one company comes to mind immediately, which is one of the biggest and oldest success stories in India. It’s Druva. The company is maturing very well. I wouldn’t call that exactly as a self-serve go-to market. That’s an enterprise product. Jishnu Battacharjee: Exactly. Not all companies follow that.