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- The Accelerator Conundrum
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jifiti
Managing a Successful Pivot from B-to-C to B-to-B: Jifiti Co-Founder and CMO Shaul Weisband (Part 5)
Sramana Mitra: Once you figured out that there was demand, how did the business ramp? Shaul Weisband: It started running on a B2B level, which is identifying who those partners are. That partner can be a retailer who we want to work with in order to sell their gifts, or it can be a platform
Managing a Successful Pivot from B-to-C to B-to-B: Jifiti Co-Founder and CMO Shaul Weisband (Part 4)
Sramana Mitra: What was the thought process in your pivot? How did you arrive at whatever was the pivot strategy? Shaul Weisband: The pivot happened in two stages. The credit mainly goes to the team that was able to roll the punches and figure out exactly what was wrong and the Board. We have one
Managing a Successful Pivot from B-to-C to B-to-B: Jifiti Co-Founder and CMO Shaul Weisband (Part 3)
Sramana Mitra: What about your co-founders? How did the three of you come together? Shall Weisband: One co-founder, who’s now the CEO, comes from the retail space. Similar to me, he was born in the United States and moved to Israel. We went to school together a long time ago but lost touch. I happened
Managing a Successful Pivot from B-to-C to B-to-B: Jifiti Co-Founder and CMO Shaul Weisband (Part 2)
Sramana Mitra: Talk to me about things in a sequential order. Let’s go to the beginning of the company. How did this company get off the ground? How did you pull this together? What worked? What didn’t work? Tell the story. Shaul Weisband: What encouraged us to start the company was the gift registry. This
Managing a Successful Pivot from B-to-C to B-to-B: Jifiti Co-Founder and CMO Shaul Weisband (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jifiti started life as a B-to-C gift-giving service. That didn’t work. Read how they maneuvered their way to a successful B-to-B business. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what
