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jeremy swift
Best of Bootstrapping: VC-Funded Venture After Bootstrapping to Exit
A very effective way to dance the entrepreneurial Waltz is to do a bootstrapped company first, sell it, and then do another venture with a more ambitious agenda. From 2021, Jeremy Swift’s journey as Co-founder and CEO of Cordial is a great case study of this method. Sramana Mitra: Let’s go to the very beginning of
Best of Bootstrapping: Bootstrapped to Exit and THEN Did a VC-Funded Venture
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. A very effective way to dance the entrepreneurial Waltz is to do a bootstrapped company first, sell it, and then do another venture with a more ambitious agenda. From 2021, Jeremy Swift’s journey as Co-founder and CEO of Cordial is a great case study in this method.
Best of Bootstrapping: Bootstrap to Exit and THEN do a VC-Funded Venture
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. A very effective way to dance the entrepreneurial Waltz is to do a bootstrapped company first, sell it, and then do another venture with a more ambitious agenda. Jeremy Swift’s journey as Co-founder and CEO of Cordial is a great case study in this method. Sramana Mitra:
Bootstrapping to Exit, Then do a VC-Funded Venture: Cordial CEO Jeremy Swift (Part 6)
Sramana Mitra: Once you had the Series A, what was the next major inflection point? What strategic moves did you make to get to that? Jeremy Swift: I would say it was about just further refinement of what our ICP was and figuring out go-to-market too. That was a hard thing to navigate. It took
Bootstrapping to Exit, Then do a VC-Funded Venture: Cordial CEO Jeremy Swift (Part 5)
Sramana Mitra: How did you get your first customer? Jeremy Swift: By scratching, clawing, begging, and pleading. We had a pretty great wealth of relationships. Sramana Mitra: That was my question. Did you go back to those relationships? When you have domain experience, you also have relationships in a category. It’s easier to sell into
Bootstrapping to Exit, Then do a VC-Funded Venture: Cordial CEO Jeremy Swift (Part 4)
Sramana Mitra: I was recently talking to the founder of HubSpot. His observation when they started was that people were trying to do inbound marketing by starting blogs and then tying together some level of CRM. He said that nobody had an integrated solution, so he chose to build one. None of the categories that
Bootstrapping to Exit, Then do a VC-Funded Venture: Cordial CEO Jeremy Swift (Part 3)
Sramana Mitra: You were getting ready to start something else, but you wanted to develop some sales chops. Where did you do that? Jeremy Swift: I actually told this mentor that he’s crazy. I spent the next year or two warring against that. I finally came back around and this mentor said, “You got to
Bootstrapping to Exit, Then do a VC-Funded Venture: Cordial CEO Jeremy Swift (Part 2)
Jeremy Swift: I worked full-time during the day. I started waning on college. I was talking to advisors and told them about it. An advisor in the Comm department and another from the business department both sat down with me and said, “We understand your personality and what you’re interested in pursuing. We’re going to
