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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
jenga
When Brand Is A Figment Of Imagination: “About Jenga” (Part 4)
By Guest Author Leslie Scott [Leslie wraps up her series of excerpts from her book, “About Jenga: The Remarkable Business of Creating a Game That Became a Household Name.”] Unlike Jenga, not all brands succeed in achieving so close a link between the product being marketed and the image conveyed by a brand mark. Perhaps
It’s A Successful Product, But Is It A Successful Brand?: “About Jenga” (Part 3)
By Guest Author Leslie Scott When you first arrive as a visitor to the Mpala Research Centre in Laikipia, Kenya, (where my zoologist husband and I spend 4 months of each year), you are handed an information pack containing everything from an article on the history of Mpala (the 48,000-acre wildlife conservancy and working cattle
Copyright and Cultural Heritage: “About Jenga” (Part 1)
By Guest Author Leslie Scott [Many readers may have been surprised to learn in my recent interview with Henk Rogers that the rights to Tetris were originally owned by the Russian Ministry of Software and that it was no easy task for Rogers to obtain them. But of course all games, whether high-tech, low-tech or
