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Best of Bootstrapping: Capital Efficient Entrepreneurs Turn $1M into $80M

Posted on Friday, Dec 29th

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page.  Motili CEO Jeff Wilkins and his co-founder had turned $1 million of personal investment into $80 million in revenue. Pretty capital-efficient, this entrepreneur’s journey! Motili was acquired by Daikin/Goodman in 2019. Sramana Mitra: Let’s start with where your story begins. Where are you from? Where

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Best of Bootstrapping: Capital Efficient Entrepreneurs Turned $1M into $80M

Posted on Monday, Jul 11th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Motili CEO Jeff Wilkins and his co-founder had turned $1 million of personal investment into $80 million in revenue. Pretty capital-efficient, this entrepreneur’s journey! Motili was acquired by Daikin/Goodman in 2019. Sramana Mitra: Let’s start with where your story begins. Where are you from? Where were

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Best of Bootstrapping: Capital Efficient Entrepreneurs Turn $1M into $80M

Posted on Friday, Nov 8th

Jeff Wilkins, CEO of Motili, has turned $1 million of personal investment, along with his co-founder, into $80 million in revenue. Pretty capital-efficient, this entrepreneur’s journey! Sramana Mitra: Let’s start with where your story begins. Where are you from? Where were you born, raised, and in what kind of background? Jeff Wilkins: I grew on the

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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 7)

Posted on Tuesday, Sep 10th

Sramana Mitra: Did the pricing change when you made this switch to providing these insights? Jeff Wilkins: Somewhat. We’ve always underpriced our services and probably devalued some of the things that we do. We definitely left some money on the table. Over time, we’ve been trying to rationalize that more. Maybe if we can help

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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 6)

Posted on Monday, Sep 9th

Sramana Mitra: How long did it take you to hit a million in revenue? Jeff Wilkins: Two months. Sramana Mitra: What sized contracts were you doing? Jeff Wilkins: We started as a reactive company. A client or one of their tenants had a problem with one of their HVAC units. In the early days, they’d

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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 5)

Posted on Sunday, Sep 8th

Sramana Mitra: Let’s get to the genesis of Motili. What were you thinking? Why did you start this company? What did you want to do with it? Jeff Wilkins: I was selling another company. There was a product registration business that I had called Interaxis here in Denver. Our clients were consumer durable manufacturers like

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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 4)

Posted on Saturday, Sep 7th

Jeff Wilkins: It was fascinating to see that one virtue of being lean was that you’re going out. In some cases, we’ve even got companies that had such a pain point to pay us for creating a solution. The challenge is, you need to be able to retain enough rights to the IP so you

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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 3)

Posted on Friday, Sep 6th

Sramana Mitra: Was Sift a funded company or a bootstrapped company? Jeff Wilkins: It was a funded company but by angel investors only. We had a pretty modest round. I think we raised less than $1.5 million for the business. We have investors like Eric Smith, Michael Harrison, and some of the Justice League of

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