Sramana Mitra: This is a US–India model since Helion is involved? Jaswinder Chadha: Yes. Two-thirds are in India and the rest are in the United States. Sramana Mitra: Where in India is your operations? Jaswinder Chadha: In Gurgaon. Sramana Mitra: What else is interesting in the story that you want to share?
Sramana Mitra: What is your model? Do you do services? Do you have products? What’s the business? Jaswinder Chadha: It’s all of the above but we, primarily, view ourselves as a services company. Even software today is a services business. In some ways, we have an advantage in that we came from building products and
Sramana Mitra: What about your operations team? Part of the people who were executing on these projects were in India? Is that why you raised money from Bangalore? Jaswinder Chadha: Yes. Actually, we raised money before we set up our operations in India. We were one of the companies to do data analytics in India.
Sramana Mitra: Let’s double-click on that a bit. You founded marketRx in which year? Jaswinder Chadha: In 2000. Sramana Mitra: You self-financed that project? Jaswinder Chadha: No. The first round of financing was friends and family. We did another round of financing from angel investors. The third round was when we brought in a group
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Outsourced analytics services has been a popular category, especially in the US-India mode. Jaswinder has built not one, but two of these businesses. Sramana Mitra: Let’s go to the very beginning of your story. Where are you from? Where were you born, raised, and in what